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Being a leader takes practice. We’re excited to share our latest experiments and lessons learned.

Tonia Duncan-Rivers
Friday, December 8, 2017

Last week’s blog, The Year in Review, reminded me of an article that might be helpful to you especially since we often make new goals and resolutions for the New Year.

The article, “Conducting a Personal SWOT Analysis for Your Career” by Marci Martin, is about applying the SWOT Analysis to your career. A SWOT Analysis helps organizations identify their Strengths, Weaknesses, Opportunities and Threats. Conducting the analysis reveals what organizations are doing well, what they should work on and where opportunities and threats lie. Martin’s article highlights that a personal SWOT Analysis can do the same for our careers. We can identify our strengths and weaknesses while also identifying external factors that may affect your career.

The article lists several questions for each category to help you get started but you can add specific questions to fit your situation, if necessary. Here’s how a personal SWOT Analysis works.

The first step is to identify your Strengths and ask yourself questions, such as, what are you good at naturally and what are your talents? Remember it is important to be completely honest and not limit your strengths to your existing job. List all of your strengths even if you are not using them in your current role.

Next, you will address your Weaknesses. What are some areas that you can improve? What are your negative work habits and traits? When identifying your Opportunities, you will want to identify factors that will help you pursue a promotion, find a new job or perform better in your current role. An example might be registering for additional training since you are taking on new responsibilities. Your next step is identifying Threats to your career growth. Are there external factors that could hurt your chances of obtaining your goals? Are there any new professional requirements you cannot meet?

The final step is to match or convert the categories to build your strategy. In other words, matching strengths to opportunities will show you where to take action, and matching weaknesses to threats will expose areas for you to work on. When converting, you convert negatives into positives and weaknesses into strengths or threats into opportunities.

January is approaching quickly so SWOT your career and strategize your game plan for 2018!